In Google’s recently released Search Engine Optimization Starter Guide (PDF ALERT!), they describe the best practices to follow to ensure that Google can properly crawl and index your site data.

Shaun at Hobo has created a list of tips on what to AVOID doing, by summarizing many of the suggestions from the Starter Guide. Here are some interesting ones I saw:

Avoid:

• having deep nesting of subdirectories like /dir1/dir2/dir3/dir4/dir5/dir6/
  page.html
• creating an HTML sitemap that simply lists pages without organizing them
• allowing your 404 pages to be indexed in search engines (make sure that your
  webserver is configured to give a 404 HTTP status code when non-existent
  pages are requested)
• having a navigation based entirely on drop-down menus, images, or animations

There are a total of 30 tips listed on Shaun’s post. Read them all here.

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