Rory Hansen

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In October, my buddy Keith launched his 1-Week PageRank Experiment for his KickJoey.com domain.

The Goal
To attain a Page Rank of PR1 within 1 week.

The Reasoning
Although from a search engine perspective, Page Rank may be losing relevance, from a marketing perspective, Page Rank is still a useful and necessary indicator of website authority. For folks offering paid links or posts from their blog, the Page Rank value is not only important, but often necessary even to get the conversation started.

Keith’s goal was to begin using the KickJoey.com domain as a platform for paid reviews, so, attaining a Page Rank was deemed a necessity.

The Result
Unfortunately, after one week, even with some promotion across the blogosphere, his domain remained at PR0. But that never really surprised anyone, considering how infrequently Page Rank gets updated. To be honest, I didn’t think Keith had a chance. I figured he’d have to wait til the next big Google index PR update occurred, if Google ever does one of those again.

Happily, there is a positive ending to this story. After 4 more weeks of waiting, Keith did notice his domain was finally awarded a Page Rank of PR2.

While you might say to yourself, “But it’s just a PR2. Why the fuss?” Why the fuss? Because I can honestly tell you I know many other bloggers who are still waiting for their PR to update after many months of waiting. Is it just bad luck on their part? Probably not.

When asked about the PR2 Page Rank, Keith mentioned to me that he probably owes it to the 4 PR4 backlinks he received while promoting the experiment (and less so to the PR2 backlink that he got from this site, LOL).

Well, there ya have it. A happy ending to the 1-Week PR Experiment.

And if there’s a lesson to be learned here, it’s that if you’re a new blogger anxious to be awarded a Page Rank, you better make some friends in high places… I mean, with high Page Rank…