Rory Hansen

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November Recap
Early on in November, I realized that this was going to be a challenging month for my Internet marketing efforts. Natural search engine traffic for my most profitable niche site was way down, which has affected both AdSense earnings as well as affiliate earnings from Clickbank.

I attempted to remedy that by driving targetted search engine traffic to the site via PPC advertising with Findology, only to discover that the Findology traffic was difficult/impossible to convert.

In the end, I fell well short of the earnings mark I set last month when I earned a profit of $718.21.
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Earnings
AdSense: $166.53
Clickbank: $437.58
Text-Link-Ads: $89.56
Sedo, Amazon Associates: ~$2
Paid Reviews: $22.54
Total earnings: $718.21

Costs
No AdWords costs this month.
Signed up for Findology, but have yet to start any campaigns.
Total costs: $0.00

October Earnings: $718.21

September Earnings: $335.79
This represents a 214% improvement month-over-month.

Mortgage Goal
As you may recall, my goal is to earn enough each month through AdSense and affiliate marketing to cover the cost of my monthly mortgage payment. For the sake of the experiment, we’re saying it’s $1500/month.

This month I earned $718.21 profit, which is 48% of the way there. I have until June 2009 to hit my goal, so that leaves me with 8 more months to make up the remaining 52%.

Concerns going forward
As I had mentioned in a previous post, my main contributing site has seen it’s traffic dive in recent days. By dive, I mean traffic has reduced by about 75% (natural, search engine traffic). This concerns me because unless things pick up again, November earnings could potentially be 75% lower than October earnings.

On Friday, I earned more than $125 through my small network of sites and couldn’t help but tell everyone around me! I was ecstatic! It was the first time that I’d earned more than $100 in one day.

It’s amazing how small, incremental earnings improvements can do wonders for personal motivation. I’m not making a 6-figure income from affiliate marketing or blogging, but I feel like I’m headed in the right direction. In September, I was averaging about $10 per day, which added up to $330 that month. And, with one week to go in October, I know I’ll be surpassing that by QUITE A BIT, but I’m trying to avoid calculating anything til after the 31st. I’m looking to be surprised!

I’ve had some good days in the past, but none as good as this. Some readers might recall my Firefox experiment for Google Referrals. During my most successful days, I had Google Referrals earnings of over $175/day. But this is a bit deceiving, because I was also PAYING for Google AdWords. In all, I saw profits of about $1000/month during the experiment, which would average to about $30/day.

Perhaps this was just a lucky day for me. And I doubt I’ll even hit the $1000 mark for the month of October. Regardless, I’m so pleased with where I am this month and am even more motivated to hit my Mortgage Goal.

I first started playing with AdSense and affiliate marketing after reading about the financial success that probloggers like Darren Rowse and Jason Calcanis were achieving. Like many other followers at the time, I figured that, if they could do it, so could I. So, I started up a few (spam) blogs, posted (crappy) stories, and pasted AdSense code everywhere I could. Yes, I did a little SEO as well as a bit of little link-building, but I probably spent more time logging into the Google AdSense website to check out my puny earnings than I spent creating quality content. And, as you can probably guess, I faired pretty poorly financially.

In hindsight, I admit that I was attempting to spend pennies to make millions. I was hoping to get lucky, score a high Google SERP, get tonnes of instant traffic, and convert that into paying clicks. How naive.

Years later, and with a much clearer head, I know that it’ll be impossible to achieve my goal of covering my monthly mortgage without putting in a lot of hard work. Such a simple realization, but it’s only now that I’m finally accepting the idea.

And you know what? It’s already paying off. In a previous post, I calculated that I had earned $335.79 last month. At a glance, it looks like my October earnings will be a significant percentage higher, and I attribute that to this matured mindset.

Earlier this week, I wrote about my affiliate marketing goal of making enough money online per month to cover my mortgage. Effectively, this is around $1500/month.

I figured that I was bringing in around $300 per month already, as it’s been pretty steady for the last year. Up until September 2008, I’d been coasting, doing less than an hour per month of work to support that $300/month income stream, as I had no motivation to invest anything more.

As a baseline measurement to understand where I am with respect to meeting my goal, I need to know my September 2008 results. Well, I just took a couple minutes to tabulate them, and here they are:

Mortgage Goal: $1500 / month

September Results:
AdSense For Content: $254.25
Text-Link-Ads: $81.54
Total: $335.79

(No earnings from Amazon Affiliates, and neglible earnings from Chitika and other programs during September.)

Mortgage Goal Remaining: $1164.21 / month
Percent of Mortgage Goal Met: 22%

Many of the big names in internet marketing are proponents of setting goals for their affiliate and internet marketing campaigns. And, while I’m also a firm believer in goal-setting, I’ve never actually sat down and thought about my affiliate marketing goals– at least, not in any way which would result in a firm, realistic goal.

But, that’s all changing today. I’ve decided that, after many months of saying I’m going to actually start trying to make money online, that I’m finally going to put forth a somewhat serious effort to do so. And the first step in reaching my goal is to state it in black-and-white, here on this blog, so that I can be held accountable for reaching it.

My goal: By June 30, 2009, my monthly net earnings from all affiliate and search marketing efforts are to exceed the amount of my monthly mortgage payments. (For the sake of security and privacy, my target goal will be simplified to $1500/mo.)

So where am I today with respect to that goal? It’s been a while since I’ve actually tallied up the numbers from the myriad of affiliate and internet marketing programs that I participate in. But here’s a decent estimate:

Current status:

• Time effort per month: ~3 man hours
• Earnings per month: $250 US
• Costs per month: < $10 (web hosting)

So, as you can see, although I only spend about 3 hours per month working on the niche sites I run, I still earn about $250 US per month through a variety of programs. To reach my goal of $1500/month, I’ll obviously have to spend more time developing my sites, but hopefully, I’ll also be spending this time smarter than I have been to this point.

Anyway, I’ve got a number of ideas bouncing around my head that I’ll need to start executing on, so I’ll end this post here. I’ll be posting monthly summaries of my earnings results, so that my visitors can track my progress. I challenge you to set your own affiliate marketing goals, too, on your own blog, and through friendly competition, naybe we’ll meet our goals together.

So, back in June, Firefox 3.0 came out, and I wanted to see if I could spin that into making some extra income via Google’s Firefox referral program, just as I had done with Firefox 2.0.

At around the same time, Yahoo! had come out with a new promotion which awarded a $100 credit for users which returned to Yahoo! Search Marketing. I figured that I should at the very minimum break even, and that an average campaign would net ~$100 US (the amount of the credit).

The Result: $184.60 in referrals. All profit.

The $100 credit from Yahoo! lasted about 6 days, so it was a really short-lived experiment. And while it is nothing close to the $2000+ I made during the Firefox 2.0 release, it’s still easy money. Easy free money. And there’s nothing better than that.

Unfortunately, a few months later, Google shut down their Referrals program, and so lost one source of passive income each month. But, I’m constantly experimenting with new affiliate programs and other sources of income, and, since then, have already overcome that loss.

A little bit of history on the Firefox / Yahoo! Search Marketing challenge

So, as many of you may remember, I ran an experiment way back a year or two ago, seeing how much money I could make through Google’s Firefox browser referral program. I started with essentially a $50 credit with Yahoo! Search Marketing, and then expanded to include other PPC programs, such as Google Adwords. Shortly afterwards, after a quick windfall of a few thousand dollars over the course of a couple months, I shut the program down due to the ever expanding cash flow requirements for shrinking profits.

Well, Yahoo! is back with another promotion, giving you a $100 credit towards clicks, so long as you deposit $30 (and not refunding it!). This coincides nicely with the release of Firefox 3.0, as there’ll be a large focus on downloading the new release of the very popular browser.

So, the challenge resumes…

Anyway, I started up the ads tonight, and spent just over $30 for 195 clicks, coming in at an average cost per click (CPC) of $0.17. Google doesn’t like us talking about exact figures, but I can tell you that I lost about $16 overall in the process tonight, as the cost of clicks fromYahoo! exceeded the conversion revenues I earned from Google.

Basically, how it works is that you do not get credit for a conversion if the visitor had downloaded and installed Firefox in the past on that same computer. So, although I had 195 click throughs to my site from Yahoo! Search, with a majority of those clicking on afterwards to download Firefox from Google, I only got credited with a few conversions.

(Of course, it doesn’t help that Google supplies an older version of the browser for download too, probably causing most users to click away once they realize this fact. But I knew that going into this and took that as a known risk.)

Explanation of results

Because existing Firefox users are essentially worthless in this scheme, I made the appropriate enhancements to my landing pages last year, using JavaScript to detect the user’s browser, and if they’re using Firefox, to redirect them to a custom page. This custom page had no link to download Firefox, but instead, a selection of the finest ads that Google Adsense could serve up. I figured that this might offset the cost of Firefox visitors clicking on my ads a little. But, looking at today’s summary, we’re talking puny returns. In the grand scheme of things, click throughs for “Firefox” related keywords are extremely low.

Next steps

Anyway, I’m waiting for Yahoo! to credit my account with the promised $100 credit. Once they do so, I’ll resume my campaign, but I doubt I’ll continue once the funds run out.

While my monthly website income isn’t nearly as high as it used to be when I was making over $1000/month on Firefox referrals, the income has become pretty steady, and I’m no longer completely dependent on Google AdSense.  AdSense still makes up a large percentage of my month income (at about 71% for AdSense vs. 29% for other income streams), but that difference is decreasing every month.

Here are my results for September 2007:

AdSense for Content – $223.34
Firefox plus Google Toolbar Referrals – $25.10
Text-Link-Ads.com – $45.61 (Sign up for Text-Link-Ads.com through my affiliate link)
Amazon Associates – $19.75

Total: $313.80

Please note that this income comes from 3 other sites that I have running where I experiment with various search engine marketing and affiliate advertising programs. This blog itself makes pennies each day, and somedays even less! ;-)

Question for my readers: How was your September? Have you broken that $100/month plateau?

Adsense: $236.07
Firefox Referrals: $793.10

Yahoo! Marketing: $167.39
Google Adwords: $271.80
MSN AdCenter: $5.62
Ask! Sponsored Listings: $68.38

Profit: $515.98