RORY HANSEN

November Recap
Early on in November, I realized that this was going to be a challenging month for my Internet marketing efforts. Natural search engine traffic for my most profitable niche site was way down, which has affected both AdSense earnings as well as affiliate earnings from Clickbank.

I attempted to remedy that by driving targetted search engine traffic to the site via PPC advertising with Findology, only to discover that the Findology traffic was difficult/impossible to convert.

In the end, I fell well short of the earnings mark I set last month when I earned a profit of $718.21.
Read more »

Amazon Associates, AdSense, ClickBank, and Text-Link-Ads were responsible for my October earnings. Below is the breakdown:

Earnings
AdSense: $166.53
Clickbank: $437.58
Text-Link-Ads: $89.56
Sedo, Amazon Associates: ~$2
Paid Reviews: $22.54
Total earnings: $718.21

Costs
No AdWords costs this month.
Signed up for Findology, but have yet to start any campaigns.
Total costs: $0.00

October Earnings: $718.21

September Earnings: $335.79
This represents a 214% improvement month-over-month.

Mortgage Goal
As you may recall, my goal is to earn enough each month through AdSense and affiliate marketing to cover the cost of my monthly mortgage payment. For the sake of the experiment, we’re saying it’s $1500/month.

This month I earned $718.21 profit, which is 48% of the way there. I have until June 2009 to hit my goal, so that leaves me with 8 more months to make up the remaining 52%.

Concerns going forward
As I had mentioned in a previous post, my main contributing site has seen it’s traffic dive in recent days. By dive, I mean traffic has reduced by about 75% (natural, search engine traffic). This concerns me because unless things pick up again, November earnings could potentially be 75% lower than October earnings.

On Friday, I earned more than $125 through my small network of sites and couldn’t help but tell everyone around me! I was ecstatic! It was the first time that I’d earned more than $100 in one day.

It’s amazing how small, incremental earnings improvements can do wonders for personal motivation. I’m not making a 6-figure income from affiliate marketing or blogging, but I feel like I’m headed in the right direction. In September, I was averaging about $10 per day, which added up to $330 that month. And, with one week to go in October, I know I’ll be surpassing that by QUITE A BIT, but I’m trying to avoid calculating anything til after the 31st. I’m looking to be surprised!

I’ve had some good days in the past, but none as good as this. Some readers might recall my Firefox experiment for Google Referrals. During my most successful days, I had Google Referrals earnings of over $175/day. But this is a bit deceiving, because I was also PAYING for Google AdWords. In all, I saw profits of about $1000/month during the experiment, which would average to about $30/day.

Perhaps this was just a lucky day for me. And I doubt I’ll even hit the $1000 mark for the month of October. Regardless, I’m so pleased with where I am this month and am even more motivated to hit my Mortgage Goal.

Earlier this week, I wrote about my affiliate marketing goal of making enough money online per month to cover my mortgage. Effectively, this is around $1500/month.

I figured that I was bringing in around $300 per month already, as it’s been pretty steady for the last year. Up until September 2008, I’d been coasting, doing less than an hour per month of work to support that $300/month income stream, as I had no motivation to invest anything more.

As a baseline measurement to understand where I am with respect to meeting my goal, I need to know my September 2008 results. Well, I just took a couple minutes to tabulate them, and here they are:

Mortgage Goal: $1500 / month

September Results:
AdSense For Content: $254.25
Text-Link-Ads: $81.54
Total: $335.79

(No earnings from Amazon Affiliates, and neglible earnings from Chitika and other programs during September.)

Mortgage Goal Remaining: $1164.21 / month
Percent of Mortgage Goal Met: 22%

In my last post, I stated that my goal is to reach the $1500/month mark by June 2009. I think it’s a pretty decent, SMART goal, because to reach it I’ll have to leave my comfort zone and try some new marketing techniques. (It also means that I’ll probably have to shell out more cash per month towards PPC traffic, which on it’s own is already a daunting decision for myself, as it’ll add an element of risk to the equation and I’m generally a risk-averse person.)

Anyway, in that last post, I also highlighted a few other goal setters out there, like John Chow and Jeremy Schoemaker, who are making hundreds of thousands of dollars a year. Well, I came across another affiliate marketer today who also sets goals– Very Big Goals .  Jonathan Volk’s goal of $400,000/month probably seems impossible at first… until you understand that he’s now 66% of the way there, as last month he broke the $270,000 plateau! Now, if that isn’t a disgusting amount of money, I don’t know what is.

In comparison my goal seems puny, but in fact, while Jonathan is 66% of the way to his goal, I’m still only about 20% to mine. Nevertheless, his monthly income is a huge motivator for me and I can only hope to reach that number some day.

Many of the big names in internet marketing are proponents of setting goals for their affiliate and internet marketing campaigns. And, while I’m also a firm believer in goal-setting, I’ve never actually sat down and thought about my affiliate marketing goals– at least, not in any way which would result in a firm, realistic goal.

But, that’s all changing today. I’ve decided that, after many months of saying I’m going to actually start trying to make money online, that I’m finally going to put forth a somewhat serious effort to do so. And the first step in reaching my goal is to state it in black-and-white, here on this blog, so that I can be held accountable for reaching it.

My goal: By June 30, 2009, my monthly net earnings from all affiliate and search marketing efforts are to exceed the amount of my monthly mortgage payments. (For the sake of security and privacy, my target goal will be simplified to $1500/mo.)

So where am I today with respect to that goal? It’s been a while since I’ve actually tallied up the numbers from the myriad of affiliate and internet marketing programs that I participate in. But here’s a decent estimate:

Current status:

• Time effort per month: ~3 man hours
• Earnings per month: $250 US
• Costs per month: < $10 (web hosting)

So, as you can see, although I only spend about 3 hours per month working on the niche sites I run, I still earn about $250 US per month through a variety of programs. To reach my goal of $1500/month, I’ll obviously have to spend more time developing my sites, but hopefully, I’ll also be spending this time smarter than I have been to this point.

Anyway, I’ve got a number of ideas bouncing around my head that I’ll need to start executing on, so I’ll end this post here. I’ll be posting monthly summaries of my earnings results, so that my visitors can track my progress. I challenge you to set your own affiliate marketing goals, too, on your own blog, and through friendly competition, naybe we’ll meet our goals together.