RORY HANSEN

We’re now half-way through November, and it looks like my earnings this month are going to come in way below what I was expecting.

At the beginning of the month, I had blogged about how the niche site which is responsible for 75% of my earnings has had it’s SERPs (Search Engine Ranking Positions) completely disappear for about a week. They did come back, but all of a sudden, have disappeared again. Google, you’re breaking my heart!

It’s been quite disheartening, but to keep myself distracted, I’ve been working to update content, implement nofollow’s on my blogs, and research PPC more. I’d really like to start an effective PPC campaign using the Facebook ad platform, but just haven’t had the time to do the appropriate research.

It’s times like this that PPC Bully would come in handy, as it would be doing the research for me! (LOL). But, before I start using an automated tool to create successful ads, I’d like to do it by hand, to really digest how to do it successfully. To me, that’s what attracts me to this whole Make Money Online concept– understanding how all of these various tools and methods work and seeing if I can take my learnings and execute a successful campaign.

The Vancouver 2010 Olympics are just a few months away, and there will be tonnes of people flooding Vancouver looking for places to stay. The hotels will fill up, and people will be looking for private properties to rent for the 2-week Games. They’ll be scouring rental websites looking for listings that match their needs. But, before these renters start looking, Vancouver home owners will have to get their listing online for these perspective renters to find. And that’s the opportunity.

Your money making opportunity:

Rent2010.net, the #1 Google result for “Vancouver 2010 rentals”, lists Vancouver 2010 Olympic rental properties for Vancouver, Whistler, and the surrounding areas. For $25, homeowners can purchase a full-page listing on the website, complete with pictures and a customized description of the properly. This gives the homeowners access to the thousands of people that will be flocking such rental sites looking for a place to stay.

Rent2010.net offers an affiliate program that pays out $10 for each “sale”, where a sale is when a homeowner purchases a full-page listing on Rent2010.net for $25. This equals a 40% payout, which is pretty decent.

If you’re interested in learning more about the Rent2010.net Affiliate Program, check out the information on their Affiliates page.

How to advertise this opportunity:

Google AdWords may be a good advertising vehicle, so long as you target as local as possible to the Vancouver-area. But, you might have better luck through your own personal network, on Facebook, MSN, or your own email contact list.

Another strong place to advertise this opportunity is on Craigslist, specifically the Vancouver Craigslist site. Of course, you’ll have to be careful about how you script your ads, or you’ll be flagged for spam.

Good luck!

Have you seen PPC Bully? As a relative new guy to PPC advertising, to me it seems like an incredible tool for uncovering profitable niches and the EXACT ads that people are using to profit in those niches. Just input your keywords and wait a few days and PPC Bully will tell you what’s working and what’s not.

The guys behind PPC Bully have come up with this term called Profitability-Indicator. The idea is that if an ad is showing for a long period of time at a high ranking, then one can assume that the ad is profitable (because no one would keep an ad up so long, unless it was profitable).

The PPC Bully team even published their algorithm. From their FAQ:

Ad “Birthday Flowers” was seen 12 days out of 18. The Ad was last seen 2 days ago.

• Number of Days Seen: 12 days
• Percentage Seen: 12/18 = 66.6%
• Number of Days since Last Seen: 2 days
• P-Index = (12 * 66.6%) / 2 = 4

Profitable Ad is an ad whose PI is at least 7.

Similar to Aweber, the only reason I’m hesitant to sign-up for PPC Bully is because of the monthly cost. At $49 US per month, it would be the most I’ve ever paid for a web-based service subscription.

Here’s the Pros vs. Cons thinking that’s currently running through my head.

Cons: It’s $49 US (so, about $60 CDN) and I don’t even know if it works. What if I sign up and don’t like the tool? Or, worse, what if I don’t even have the TIME to use it?

Pros: But it’ll save TIME. I’ll have just to make the time to use the tool. And, as everyone knows, time is money. Using my current salary as a benchmark, it works out to LESS THAN TWO HOURS OF WORK per month to cover the cost of PPC Bully. From the looks of the demo video, PPC Bully would save a lot more time than just 2 hours per month. And with a 60-day money-back guarantee, even if I don’t like the tool, I can get my investment back.

You know, even just going through the exercise of typing out those Pros and Cons makes it clear that at the very least I should try the service. If nothing else, I’ll gain some new insight into some of the cutting-edge tools that other affiliate marketers are using to rake in the dough.

Embedded below is the PPC Bully demo from their website. Take a watch and let me know what you think.

Everyone seems to be using Aweber nowadays, from Darren Rowse for ProBlogger.net to John Chow to half the blogs I subscribe to. From all accounts, it seems to be the defacto standard for e-mail newsletter delivery.

I’ve been researching Aweber this morning to see if it would be a worthwhile service to sign-up for. It costs $19/month to use their newsletter services, but with estimates of newsletter subscribers “worth” at least $2/year each, a newsletter subscriber list of just a hundred people could already offset the Aweber annual costs. And, with A-List bloggers like Darren and John compiling newsletter subscriber lists in the 10,000 to 20,000 range, it’s clear that you could earn huge profits from a successful newsletter strategy.

The one Aweber feature that has gained a lot of attention in the last couple weeks is the ’Pop Over’ signup form, which has been proven to improve newsletter signup rates by as much as 1000%. The common usage of the Aweber ‘Pop Over’ so far has been to have the pop-up appear on page load over-top of your blog’s regular content, enticing the user to submit their email address. Testimonials suggest that accompanying your newsletter sign-up “call-to-action” with an image (such as the SLR camera photo on Darren’s photography blog ‘Pop Over’) helps to sell the idea to your site visitor.

The Aweber website also suggests you can increase sign-up rates by:

• Changing the pop-up delay. Instead of having the pop-up appear directly after page load, try changing the delay value to 15 seconds, or 30 seconds, or higher. Of course, whether this will be successful will largely depend on the “Average Time on Site” for your user base. Google Analytics does a good job of compiling metrics like this, so I’d suggest taking a peek at that value before playing with the pop-up delay.
• Changing how the pop-up appears. The pop-up can be configured to either immediately appear, or you can add some nice transition effects to make the pop-up fade or slide into the page. These kinds of transitions are obviously a little more intrusive, but depending on where your users are concentrating their attention on the screen, they may be more appropriate for your blog.

Of even greater value is to read over the comments section for this particular post, as newsletter owners have submitted a wealth of feedback about what has worked for them.

I haven’t yet reached a decision about Aweber, but it’s clear from Google research that they are in a class of their own for newsletter management. I just need to determine if I can build a subscriber list in a timeframe that would offset the $19/month service cost.

Are you using Aweber? What has your experience been so far?

Amazon Associates, AdSense, ClickBank, and Text-Link-Ads were responsible for my October earnings. Below is the breakdown:

Earnings
AdSense: $166.53
Clickbank: $437.58
Text-Link-Ads: $89.56
Sedo, Amazon Associates: ~$2
Paid Reviews: $22.54
Total earnings: $718.21

Costs
No AdWords costs this month.
Signed up for Findology, but have yet to start any campaigns.
Total costs: $0.00

October Earnings: $718.21

September Earnings: $335.79
This represents a 214% improvement month-over-month.

Mortgage Goal
As you may recall, my goal is to earn enough each month through AdSense and affiliate marketing to cover the cost of my monthly mortgage payment. For the sake of the experiment, we’re saying it’s $1500/month.

This month I earned $718.21 profit, which is 48% of the way there. I have until June 2009 to hit my goal, so that leaves me with 8 more months to make up the remaining 52%.

Concerns going forward
As I had mentioned in a previous post, my main contributing site has seen it’s traffic dive in recent days. By dive, I mean traffic has reduced by about 75% (natural, search engine traffic). This concerns me because unless things pick up again, November earnings could potentially be 75% lower than October earnings.

I first mentioned CodeIgniter back in February 2007 as something that really excited me, but it took over a year and a half for me to actually use it!

Well, after a 2-day programming blitz, I launched my first CodeIgniter website yesterday. It’s hosted on the keyword domain www.PremierLeagueShirts.com and is an affiliate site targetting those looking for English Premier League jerseys. While still under heavy construction, the primary features are now available for use. The remaining changes will mostly be cosmetic and UI-related.

Here are some of the features that I programmed into www.PremierLeagueShirts.com:

• SEO-Friendly URLS - Each and every URL is search engine friendly. Take for example some of these URLS:
  • http://www.premierleagueshirts.com/store/subcategory/Shop_By_Player/Beckham_David
  • http://www.premierleagueshirts.com/store/subcategory/Teamwear/Womens
• Product Search – While still quite simplistic, will return a list of products which matches the user’s query.
• Completely Database-Driven: All content is stored in the Premier League Shirts database. No real-time webservice calls to the main affiliate site which may slow down page loads.

And what’s left to come?

• Improved GUI – Yes, the UI is plain. But my goal was to get the site out there and crawled by the major search engines. Now that that’s done, I’ll see what can be done about the look-and-feel of the site.
• Improved Search – The site search currently only looks at the Product Name, and not the Brand, Category, or Description. This will be looked into.
• Stats – Record what products are being looked at, what’s being searched for, and store that all in the database. Spit that out onto new pages on the site for further crawling by Google.
• Additional Content – What is on the site right now is strictly affiliate products and their descriptions. Obviously Google may not like that so much, so will have to look at additional sources of related content.

So, what do you think so far? Since this is my first forray into the world of CodeIgniter, I’m please with what I’ve accomplished over the last 2 days.

One of my niche sites, which helped me break the $100/day barrier, just got Google slapped pretty bad. At least I think it was!

Visits are wa-ay down over the last 3 days, from about 600 uniques to about 125 uniques a day. The reason is because traffic from Google has shrunk to basically zilch.

Google Analytics shows that traffic from my top 10 search queries is down to just a few hits a day, from HUNDREDS!

Just my luck. I brag about one of my sites, and then a few days later, it stops performing.

I’m really hoping things bounce back.

On Friday, I earned more than $125 through my small network of sites and couldn’t help but tell everyone around me! I was ecstatic! It was the first time that I’d earned more than $100 in one day.

It’s amazing how small, incremental earnings improvements can do wonders for personal motivation. I’m not making a 6-figure income from affiliate marketing or blogging, but I feel like I’m headed in the right direction. In September, I was averaging about $10 per day, which added up to $330 that month. And, with one week to go in October, I know I’ll be surpassing that by QUITE A BIT, but I’m trying to avoid calculating anything til after the 31st. I’m looking to be surprised!

I’ve had some good days in the past, but none as good as this. Some readers might recall my Firefox experiment for Google Referrals. During my most successful days, I had Google Referrals earnings of over $175/day. But this is a bit deceiving, because I was also PAYING for Google AdWords. In all, I saw profits of about $1000/month during the experiment, which would average to about $30/day.

Perhaps this was just a lucky day for me. And I doubt I’ll even hit the $1000 mark for the month of October. Regardless, I’m so pleased with where I am this month and am even more motivated to hit my Mortgage Goal.

A few posts I’ve bookmarked as references for creating effective landing pages.

Jonathan Volk:
The Landing Page MUST
- Customized landing pages create the feeling of “exclusivity.”

Zac Johnson:
Create Killer Landing Pages
- Landing page template

Free Comparison Shopping Landing Page Template
- Multi-product landing page template

Examples of Good and Bad Landing Pages

Cash Tactics:
Landing Pages and Tracking

I first started playing with AdSense and affiliate marketing after reading about the financial success that probloggers like Darren Rowse and Jason Calcanis were achieving. Like many other followers at the time, I figured that, if they could do it, so could I. So, I started up a few (spam) blogs, posted (crappy) stories, and pasted AdSense code everywhere I could. Yes, I did a little SEO as well as a bit of little link-building, but I probably spent more time logging into the Google AdSense website to check out my puny earnings than I spent creating quality content. And, as you can probably guess, I faired pretty poorly financially.

In hindsight, I admit that I was attempting to spend pennies to make millions. I was hoping to get lucky, score a high Google SERP, get tonnes of instant traffic, and convert that into paying clicks. How naive.

Years later, and with a much clearer head, I know that it’ll be impossible to achieve my goal of covering my monthly mortgage without putting in a lot of hard work. Such a simple realization, but it’s only now that I’m finally accepting the idea.

And you know what? It’s already paying off. In a previous post, I calculated that I had earned $335.79 last month. At a glance, it looks like my October earnings will be a significant percentage higher, and I attribute that to this matured mindset.