Introduction to Affiliate Link Cloaking

To improve the effectiveness of affiliate links, Internet marketers often “cloak” their links. For example, on my blog, I’ve cloaked my affiliate link to Market Leverage.

Cloaking changes the URL from

http://trendsbiz.com/a.php?a=CD11894&b=25367&d=470782&l=0&o=&p=0&c=4110&s1=&s2=&s3=&s4=&s5=

to

http://www.roryhansen.ca/recommends/marketleverage.php

Benefits of Cloaking your Affiliate Links

This has a number of benefits, including but not limited to:

• Prevention of affiliate link hijacking
• Increased professionalism through attractive affiliate link presentation
• Increased click-thru rate
• Improved search engine optimization, because Google doesn’t like affiliate links

How to Cloak your Affiliate Links

There are a number of high-quality products out there to help manage affiliate links, probably the most notable being the Ninja Affiliate Plug-in for WordPress.  These products can cost nearly $100 to purchase, and while that might be pennies in the jar for many Internet marketers, for those just starting out on the making money online scene, $100 can be a rather large investment. For that reason, this blog post isn’t about those expensive products.

The purpose of this blog post is to show you how you can cloak your affiliate URLs yourself, for free, and in just a few seconds.

To do this, we’ll be using PHP, and in a nut shell, creating a PHP file on your web site that will redirect the user to your affiliate link.

Note: This is a very simplistic example, that does not contain any click logging and should probably not be used to manage more than 10 – 15 affiliate links. If you require a heavy-duty solution, you should consider the Ninja Affiliate Plug-in, or some similar product.

Note 2: To make an even more attractive affiliate link structure, it’s possible to use more advanced techniques, like creating a .htaccess file and specifying your URL format. But, that topic is out of scope for this post, too.

Anyway, let’s get started.

Step 1: Determine how you want your links to look

If you scroll up, you’ll notice that in the example, I decided that I wanted my affiliate links to take the form:

http://www.roryhansen.ca/recommends/productname.php

I’ve used the word “recommends” in the link to further “sell” the link. Many other famous IM’s use this same naming convention. Others have used similar naming conventions, such as:

http://www.roryhansen.ca/go/productname.php

http://www.roryhansen.ca/goto/productname.php

It’s really a personal choice, but you’ll need to decide that now before you proceed.

Step 2: Create a new subdirectory on your website

Using your favourite FTP program, connect to your website’s FTP server. In your base web site directory, you’ll need to create a new directory to store all of your cloaked affiliate link files.

In my example, the new directory I created was called “recommends”. This is what enables the cloaked affiliate link format I decided upon.

Step 3: Create your cloaked affiliate link file

In a text editor like Notepad, cut-and-paste the following code:

<?php
header(’Location: YOUR_AFFILIATE_LINK_URL_HERE’);
?>

Replace YOUR_AFFILIATE_LINK_URL_HERE with the actual affiliate link for your product.

Save the file using a friendly filename, to represent the product you’re advertising. In reference to my earlier example, I saved my file as marketleverage.php.

Step 4: Upload your cloaked affiliate link file

Again using your FTP program, upload your new cloaked affiliate link file into the new folder you just created.

And you’re done!

So, how does this work?

In your blog posts, you’re now going to link to the new cloaked affiliate link file you just created. For example, you might write:

Click here to sign-up for <a href=”http://www.roryhansen.ca/recommends/marketleverage.php”>Market Leverage</a>.

The code in the file tells the browser to redirect the user to the URL you included into the file.

User clicks on link –> Browser goes to marketleverage.php –> Code tells browser to redirect user to the real affiliate link.

And there you have it, your first cloaked affiliate link.

Happy affiliate marketing!

Well, after a 2-day programming blitz, I launched my first CodeIgniter website yesterday. It’s hosted on the keyword domain www.PremierLeagueShirts.com and is an affiliate site targetting those looking for English Premier League jerseys. While still under heavy construction, the primary features are now available for use. The remaining changes will mostly be cosmetic and UI-related.

Here are some of the features that I programmed into www.PremierLeagueShirts.com:

• SEO-Friendly URLS - Each and every URL is search engine friendly. Take for example some of these URLS:
  • http://www.premierleagueshirts.com/store/subcategory/Shop_By_Player/Beckham_David
  • http://www.premierleagueshirts.com/store/subcategory/Teamwear/Womens
• Product Search – While still quite simplistic, will return a list of products which matches the user’s query.
• Completely Database-Driven: All content is stored in the Premier League Shirts database. No real-time webservice calls to the main affiliate site which may slow down page loads.

And what’s left to come?

• Improved GUI – Yes, the UI is plain. But my goal was to get the site out there and crawled by the major search engines. Now that that’s done, I’ll see what can be done about the look-and-feel of the site.
• Improved Search – The site search currently only looks at the Product Name, and not the Brand, Category, or Description. This will be looked into.
• Stats – Record what products are being looked at, what’s being searched for, and store that all in the database. Spit that out onto new pages on the site for further crawling by Google.
• Additional Content – What is on the site right now is strictly affiliate products and their descriptions. Obviously Google may not like that so much, so will have to look at additional sources of related content.

So, what do you think so far? Since this is my first forray into the world of CodeIgniter, I’m please with what I’ve accomplished over the last 2 days.

The purpose of this post is to shed some light on a problem that I wracked my brain over for a few hours last night.

The problem: After installing Apache, PHP, and MySQL and configuring the Code Igniter framework, you get a blank web page when testing your first controller, model, and view.

What I discovered were two issues that, when combined, create the perfect storm of an installation problem:

1. First, MySQL is no longer enabled by default with PHP 5. Says the PHP website of MySQL in PHP 5:
   

   MySQL is no longer enabled by default, so the php_mysql.dll DLL must be enabled inside of php.ini. Also, PHP needs access to the MySQL client library. A file named libmysql.dll is included in the Windows PHP distribution and in order for PHP to talk to MySQL this file needs to be available to the Windows systems PATH.

   It’s been a LONG time since I’ve programmed in PHP let alone installed PHP, so this was news to me. Anyway, if check out the MySQL installation notes on the PHP website if you need help enabling MySQL.  

2. Unfortunately, that was the easy part. Once I had an error message to work with, Google lead me to the PHP website, and I was in the clear. But, for the longest time, I wasn’t even getting an error page. Remember, all I was getting was a blank HTML page. So what was the cause? Code Igniter…
3. Using some creatively placed die() calls, I found out that the application was dying when trying to connect to the database. (Previous to this, I had already double- and triple-checked my MySQL username and password in the Code Igniter configuration file, and had even tried out alternate accounts, like my MySQL root account.)What I found out was that the MySQL drivers in Code Igniter were suppressing errors when attempting database connections.

This is what the code looks like in the Code Igniter mysql_driver.php file:

function db_connect()
{
   if ($this->port != '')
   {
      $this->hostname .= ':'.$this->port;
   }
   return @mysql_connect($this->hostname, $this->username, $this->password, TRUE);
}
The “@” symbol before the mysql_connect() function call supresses any errors that may be returned. It is that symbol that wasted a good 2 hours of my life.Anyway, after I removed the “@” symbol from the code and re-tested my web application, PHP spit out the error message that I should have been presented with hours ago, and I was well on my way to fixing the problem.
 If you’re experiencing the same problem that I was, I hope this helps you correct it faster than I did! Best of luck.

Oh, and did I mention how much I prefer Code Igniter over Ruby on Rails? It’s messier, but with my C and Java background, it makes more sense than Ruby and Ruby on Rails does!

My aging laptop has been by my side throughout university and the first few years of post-university employment, and, well, has seen me use a myraid of tools for the many different development phases of my life. Lots of these tools have since aged into obsoleteness, so the first phase of my development environment preparation saw me ridding my harddrive of many of these tools and/or turning off services that are no longer used. Gone is Eclipse, as well as Apache 1.3, PHP 4, and that old version of MySQL. Cya later Ruby and Python. IIS? Disabled.

I’ve decided to use Code Igniter as my web application framework for these ideas I’m going to pursue. If you don’t already know, it’s a “powerful PHP framework with a very small footprint, built for PHP coders who need a simple and elegant toolkit to create full-featured web applications”, or so it’s website says at least. As such, after cleansing my laptop, I installed the newest versions of Apache, PHP, and MySQL. (Truth be told, I was surprised at the relative ease at which they were installed. No configuration mess at all, although I’ll probably have to do a httpd.conf refresher in a few days.)

Has anyone ever used one of those pre-configured WAMP installation packages, such as WAMP5 at WAMPServer.com? What are your thoughts? Worth using? At first, I was tempted to use one of these packages, rather than installing each of the tools separately, but decided that I wanted the freedom to upgrade whenver, rather than when the WAMP5 distributable was updated.

Anyway, my laptop is now almost all set to go! All that’s left is to set up some virtual directories, install Code Igniter, and then refamiliarize myself with PHP. Wish me luck!

• Yahoo! Pipes
• Code Igniter
• Facebook API

I’ve been looking for a quality, light-weight PHP framework for a while now, and Code Igniter seems to be exactly what I’m looking for. I’ve known about CakePHP, but never bothered with it… seemed to be bloated with a bunch of crap that I’m not interested in. A bonus is that tests indicate that Code Igniter is faster than CakePHP.

With regards to the other two (the Facebook API and Yahoo! Pipes), it’s just plain exciting to see companies releasing fun, geeky tools and making their APIs publically accessible.

For that reason, I’m renaming my blog from “Rory on Rails” to simply, “Rory Hansen”, as I don’t foresee myself writing about Rails anytime in the near future. Who knows– maybe somewhere down the line, I’ll regain interest in RoR, but right now, my mind and my time are focused elsewhere.

At work, I program almost exclusively in ASP.NET and C#. For the type of development I do, ASP.NET is fine. I appreciate the power of the framework and, given my experience with it now, I can get new webapps up and running quickly and easily. Do I like ASP.NET? Actually, yes I do.

Outside of work, I’m constantly trying to better myself through learning new skills and improving existing abilities. As my buddy Jeff would say, I’m just trying to ”raise my NPV.” Whether it be by reading great business books like Blue Ocean Strategy or Good To Great, or by practicing my networking skills at various conferences around town, I’m consciously trying to improve myself, thus raising my “market value,” so that when I’m ready to find a great new job somewhere, I’ve positioned myself as best as I can to actually get that job.

So, with all of that said, future posts on my blog will be about many of my current interests, such as learning how to play the acoustic guitar, improving my communication and networking skills, making change happen in business, and futher developing my leadership abilities.

Stay tuned!

Rory

If you know PHP, you can add Sparklines to your website using the PHP Sparklines Graphing Library.