Rory Hansen

In October, my buddy Keith launched his 1-Week PageRank Experiment for his KickJoey.com domain.

The Goal
To attain a Page Rank of PR1 within 1 week.

The Reasoning
Although from a search engine perspective, Page Rank may be losing relevance, from a marketing perspective, Page Rank is still a useful and necessary indicator of website authority. For folks offering paid links or posts from their blog, the Page Rank value is not only important, but often necessary even to get the conversation started.

Keith’s goal was to begin using the KickJoey.com domain as a platform for paid reviews, so, attaining a Page Rank was deemed a necessity.

The Result continue reading »

Happy Cyber Monday everyone!

If you haven’t heard yet, you can use coupon code 99DOMAIN over at GoDaddy.com to purchase .com/.net/.org domain names for 99 cents!

This is a smoking deal for anyone looking to start the New Year fresh with a new blog/website. Even if all you do is buy a domain for $0.99 and flip it for a few dollars on SitePoint or DigitalPoint, that few dollars is nearly pure profit!

To make the deal even more smoking, as always, if you purchase 5 or more domains from GoDaddy, they’ll throw in free Privacy Registration (a $11 savings on each domain!).

Keep in mind, this is just for 1-year domain name registrations. I’ve got a handful I’ll be registering tonight. Lemme know which domains you end up picking up!

As Internet marketers, we all use affiliate links in some way or another. For some, they might be embedded into blog posts, while for others in landing pages or forum signatures. Regardless, affiliate links serve a necessary evil when making money online and we depend on them.

Introduction to Affiliate Link Cloaking
continue reading »

In Google’s recently released Search Engine Optimization Starter Guide (PDF ALERT!), they describe the best practices to follow to ensure that Google can properly crawl and index your site data.

Shaun at Hobo has created a list of tips on what to AVOID doing, by summarizing many of the suggestions from the Starter Guide. Here are some interesting ones I saw:

Avoid:

• having deep nesting of subdirectories like “…/dir1/dir2/dir3/dir4/dir5/dir6/
  page.html”
• creating an HTML sitemap that simply lists pages without organizing them
• allowing your 404 pages to be indexed in search engines (make sure that your
  webserver is configured to give a 404 HTTP status code when non-existent
  pages are requested)
• having a navigation based entirely on drop-down menus, images, or animations

There are a total of 30 tips listed on Shaun’s post. Read them all here.

On Halloween, I wrote that my SERP’s (Search Engine Ranking Positions) were totally off-the-wall, with keywords that I was once ranked #2 and #3 and #4 for showing no ranking at all. My niche website had essentially disappeared from Google’s radar for these high-traffic keywords, resulting in a > 75% drop in traffic. Forums like SitePoint and DigitalPoint and WebmasterWorld were filling with posts of weary webmasters, concerned about their keyword positions changing for the worse.

Thankfully, SERP’s seem to be returning to where they were pre-Halloween, as in the last 24 hours I’ve started to regain my keyword positions. (At least for some keywords.) I expect the Google Dance to go on for another 24 hours or so, after which time things should be back to normal.

I’ll be doing a more complete write-up of this after work today, but from the reading I’ve been doing, it seems to have been a Google error, where they accidentally reverted to old indexing data.